His lyrics are all about flow (rhythim) and matching sounds (rhyme)....and he does these two things well. But what he is actually saying isn't clever. There's no word-play, no imaginatively phrased punchlines. His lyrics are best described as prosaic. Listening to Eminem is like listening to someone talk in a fancy way. "I sit back / Wit this pack / of Zig Zags / and this bag / of this weed / that gives me / the shit needed to be / the most meanest emcee" Sounds good and all....but yea.....prosaic is the word of the day. You agree with me now, don't you. You realize it now too, don't you.