http://www.apple.com/trailers/newline/thenumber23/ Eh. I listen to Coast To Coast from time to time and this old woman was on. http://www.numberslady.com/ ^^She knows all these supposed "meanings" behind numbers (apparently if your "life path number" is "1" you like to "be in control"). And the film makers actually asked HER for some advice while making the movie, obviously asking her about what 23 meant and all that shit. It's another one of these paranormal-turned-Hollywood-flick types, like when they made "White Noise" about the already-happening phenomenon EVPs.