IMO, KOTD and battle rap as a whole is an incomplete product. The only reason why battles get so many views is because it's free. It isn't sustainable. What KOTD should mainly offer is NOT money, it should be opportunity. If you want money, join a tournament. Battle rapping is not a job. It's a promotion tool. With that being said, KOTD cannot maximize its gross until it offers something substantial to its participants. You have leagues all across Canada, get rappers to tour AND/OR sell their merch across the country. Allow them to perform at some point during an event. The way to motivate RAPPERS or those who make music is to introduce them to a demographic that they would not have been able to reach otherwise. Eventually you will have musicians who have something to promote who will want to join KOTD. Your brand now has inherent value, that's how you profit. Charge newcomers for the exposure. Getting paid should not ONLY be about the way you perceive your skills. The decision should be based on who captures new views and can maintain them. Are there battlers similar to you that these new viewers can watch? Will these new viewers attend an event? Business/Marketing 101.