Ron Artest. It's the Roc!

Discussion in 'Hip-Hop Central' started by hockeys_da_best, Feb 4, 2005.

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  1. hockeys_da_best

    hockeys_da_best New Member

    Sep 26, 2003
    Artest picks up a job as fashion model in ads
    By Kristen Leigh Porter, Indianapolis Star


    Ron Artest has tried many things.

    Professional basketball player.



    But Ron Artest, supermodel?

    That is the newest role for the Indiana Pacer, who has been suspended for the rest of the season in the wake of a Nov. 19 brawl between Pacers players and Detroit fans, is being featured in an advertising campaign for "The Roc" brand of lifestyle companies.

    Other well-known faces in the Spring 2005 campaign Roc for Life include real supermodels Naomi Campbell and Karolina Kurkova, actor Kevin Bacon and rapper Cam'Ron, among others. The print ads debut in the March issues of many fashion-oriented magazines.

    Artest's involvement came through his friendship with Damon Dash, CEO of "The Roc," a conglomeration of companies from the urban clothing line Rocawear to movie production company Dash Films.

    "Ron and I have known each other for some time," Dash said in a statement. "Just as we were getting ready to shoot the campaign, I heard about his situation and contacted him about the opportunity immediately."

    In one photo, Artest wears a suit from the Damon Dash Collection.

    Pacer Stephen Jackson had already seen the photo of Artest, and was impressed.

    "That's a real nice picture," Jackson said. "He can do it."
  2. !ron HorSe

    !ron HorSe New Member

    Jan 17, 2004
    ya boy doing BIG things
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