Obama's plan speaks directly to the middle class and though one wants to think that this is the greater population, many people are not considered middle class. However, these are the people who are needed to build a strong economy in my opinion. These are people who invest in homes, education and trades. Even are the people who go on to start a business than take over a succession plan of an already established business. Middle class are people who have a home, education, a job and a shit load of debt. everyone else just has alot of bills and consumer debt that doesnt build equity at a high rate of interest to live. Romney's plan speaks directly to business owners and in my opinomion people who gain from exemptions. The easiest example is 30% of company spending is on payroll and 20% to 30% on manufacturing materials. The balance of cost are your admin and sales and from that 75% is sales - comprising mostly of travel meals and expenses - Untaxed. Romney has a slogan that goes the freedom to succeed, and for some who have the priviledge to have had their lives guided in this direction, I think that the more meaningful is the opportunity for all to have upward mobility. Moreso, if there is anyone who would understand the importance of healthcare is Romney. How would he feel should he not have been able to pay his family's medical bills? Now people spending after tax dollars or business spending untaxed dollars what does this mean? Ah... the chicken or the egg?