A local Toronto soul artist has recently rented out a club and recorded her live set in order to promote her album. Every week she and her fans will post up one of their favourite songs from that set in order to draw new fans and make sales for her new independent album A Fine Time. Here is a clip of the title track from the live show: YouTube - Joni NehRita's YouTube Concert Series, Live @ The Registry Theatre I personally think it's a bold step to take and i appreciate that Joni is making such a bold move for her own career as an independent soul musician in Canada. Soul music doesn't have a large market base in Canada, we just plain and simply don't have the demographic to support local soul artists in this country, independent or major, and that is a sad but well-documented fact. Therefore Joni is now reaching abroad to spread the word on her music, primarily in the USA and Europe. In order to help her get the word out on her album, and also to share her promotional experiment, i turn Joni's music over to you for consideration. Usually showcases are meant only for music industry executives. Question: would you support this kind of artist self-promotion? Would you follow an artist that takes it upon themselves to promote their music without waiting for a record contract of any sort? If this style of promo catches on, are you willing to go out of your way to search for new music such as this? Finally, what do you think of Joni as an artist? Do you enjoy her music, stage performance, talent, venue, etc? The reason i ask these questions is because live on stage really separates the pros from the amateurs, but it can also be a double-edged sword if the audience isn't ready to receive an artist in this fashion. There is always a risk in stepping out with a new technology - there are so many factors to consider in stepping in front of a camera in front of the world without label backing. Joni is moving her career forward any way she can and i'd like her to succeed. Maybe a successful run would help other artists build their own fanbase on Web2.0 without the need for labels and radio play. Needless to say, your constructive comments on any aspect of Joni's project would be greatly appreciated. Thank you.