Music to my mind isnt something that can come from nothing and actually change anything in a social or cultural sense. To be of any effectiveness it has to first latch onto some kind of implicit underlying disposition in the people. Every movement of music has been a result of that. From the introduction of jazz, 60's rock, disco, punk rock, 80's hair metal, 90's grunge, and all the differing mutations of hip hop. All of them were extensions of the underlying rumblings, feelings, emotions, desires and values of the people during those times. Ultimately I believe that music is the manifestation of the people's idea of beauty, or, what they consider to be beauty. the music they listen to serving as the ultimate manifestation of that ideal beauty. This theme remains constant in all conceivable forms of music. From the ideal beauty of power and wealth in rap music or to the ideal beauty of wildness and danger in heavy metal. Thus music can be defined less in terms of sounds and words but moreso in the sense that it is a lifestyle. To that extent those who make music are sellers of lifestyles and should regard themselves not as people who just make music but people who sell ways of life. To this person, what is most critical to his success is that he acurately diagnoses what the dispositions in the people are. If he can't do this then his music will fail to be accepted and thus will be unable to shape culture (future dispositions) in any way. He also won't make any money. So this begs the question; What, or more acturately, where are the people now and where are they going. More to the point, what is their idea of beauty and how can it be packaged and sold back to them? That is a very tricky question. To my mind, I think that we are entering the dawn of a society where technology will become tightly interwoven into the very core of it. Life in this society will be accented by the luxuries of this technology; iphones and HD tv's being only the start of it. Life thus will become defined as the attainment of these luxuries and this I think will be the central point of culture. In essence, an era of narcissism. I believe that we are currently in the infancy of this era already. If this is true, then music must accordingly follow in this direction. It must be conducive to the end that it makes the listener feel narcissitic and luxurious: a drug-like high. I know some of you kniakkas on here make music. I want to hear your thoughts on music. I want to know how you plan to become powerful in the business and your strategy.