Don't get me wrong. Naruto is better written, characters are more developed and relatable, etc. But Kubo is a master at build up. Which is a good and a bad thing. The bad being that he leaves you bored shitless for about 15 chapters. But the good being that when he finally delivers - he delivers. Naruto has yet to have a Scarmask moment. Naruto has yet to have a Kenpachi showing up out of nowhere like a bad ass to save Ichigo in the middle of fucking Hueco Mundo moment. I can usually see the patterns and have a close idea of where Naruto is headed. But Bleach always throws me a curveball.