Most people who go out and watch UFC fights at the bars probably don't even know what the letters MMA stand for. They more than likely refer to it as cage fighting, and they probably think Fedor and Chuck Liddell are the best ever. There are boxing nerds, and basketball nerds, and football nerds, and Kama Sutra nerds, and marijuana nerds, and political nerds, and business nerds, etc. Who cares if some people like to be smart, and analyze what they enjoy? Some people defend this idea that having fun = not looking further into things til the death of them. And nationalism is inevitable, sure. But where did you see the UFC intentionally coddling Bisping to further his career in a way that he didn't legitimately earn himself in an attempt to increase a fan base? The guy arguably beat Rashad Evans and Wanderlei, and legimately beat everyone who wasn't named Dan Henderson. People fucking hate Bisping anyways, lol. What a weird ass claim. You think GSP was taken care of to increase the market in Canada? You know who's career's have been intentionally inflated? Brock Lesnar, almost every fighter from Pride especially Fedor, and James Toney in a way. The UFC and any other organization wants to make money, they don't care where it comes from.