ABOUT THAT PS3: Sony's recent woes...this shit is funny...

Discussion in 'Audio Producers Discussions' started by Creative Silence, Jul 24, 2006.

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  1. Creative Silence

    Creative Silence CreativeSilence, Inc.

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    The PlayStation 2 is the Muhammad Ali of the current hardware generation, still bouncing and baiting its opponents after what was in retrospect an easy victory. By the end of last year, more than 100 million had been sold, and worldwide software sales were closing in on 2 billion units. PlayStation has replaced Nintendo as the catchall name for gaming in the mainstream, and every day millions of people switch on for another go on one of the 6,200 PlayStation 2 games released so far. How, then, has Sony managed to burn all this goodwill in just a few short months?

    Not a week has gone by since the PlayStation 3 made its underwhelming debut at E3 in May when Sony wasn't making the headlines for all the wrong reasons. The company's PR department has been running itself ragged trying to temper the ill will hurled at the company. One of the victims of this onslaught was Molly Smith, Sony's longtime head of PR in America, who quit after nearly a decade in that role. But she isn't the only executive feeling the heat. From Ken Kutaragi on down, the big people at Sony are getting battered in the press in a way that seemed unimaginable just a year ago.

    Despite all this negative attention, the PlayStation 3 is still one of the most desired pieces of electronics out there. Microsoft showed us last year what happens when you don't plan a worldwide launch properly, and it's something Sony has no plans to repeat. One way of doing that is to ensure that the early days of the console's life go off without a hitch. Is this a reason why the PlayStation 3 is priced so high? Is Sony pushing the price to temper demand so that it can keep up?

    Console makers taking a hit on hardware isn't anything new, but keeping the price high around launch, when those who want one badly enough will pay whatever the price is, does at least help Sony to lose as little as possible. Sony is so eager to make sure demand doesn't spiral out of control, it is reportedly in talks with retailers in the UK to ask all potential customers to put down £150 (around $280) as deposit when they pre-order.

    It's important to note that we're not talking about pittances here. Sony could lose as much as $2 billion in the first year of the PlayStation 3, says a report at Business Week. And the company has just had to take out a $700 million loan - it's first in a decade - for, according to a spokesman, "general purposes". You'd think that with those sorts of figures swimming through the minds of Ken Kutaragi and Sony CEO Howard Stringer, penny-pinching would be in order, but sometimes waste can't be avoided.

    Take as an example production of Cell - the almost-mythological heart of the PlayStation 3. The IBM-designed chip is a massively complicated beast comprised of 8 synergistic processor elements that will transport us - theoretically, at least - into worlds no other current technology could conjure. What complicates matter is that for the Cell to work properly, it needs at least seven of these SPEs to be functional, and getting that right is anything but easy. IBM's Tom Reeves said in an interview earlier this month that yields for the Cell are about 10-20 percent, meaning that there are an awful lot of Cell chips being thrown into the trash. That's going to get better, but right now it's still a lot of money being wasted.

    The other major component of the PlayStation 3 is the Blu-ray drive. The drive uses a specialist diode that only Sony and another company, Nichia, make, and right now all stock is being filtered into the PlayStation 3. Meanwhile, Samsung's stand-alone Blu-ray player has already hit the market. The best Sony could manage was to delay its player to October in the US and 2007 in Europe.
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  2. Creative Silence

    Creative Silence CreativeSilence, Inc.

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    There's another major issue Sony is facing and it's one that the company has been characteristically murky about over the past few months. I'm talking about stock. Sony said at E3 that it's planning to have 2 million PlayStation 3s ready for the launch in November. It will have another 2 million ready by the time Christmas rolls around. And then there will be another 2 million units on hands by the end of Sony's financial year, which is at the end of March. Or so the company says.

    How likely is it that it will meet these estimates? That depends on who you're listening to. The talk of the Cell processor yields being as low as they are certainly isn't encouraging. But a glimmer of hope sprang out of China this week, with the news that Asustek, one of the manufacturers tapped to build the PlayStation 3, has already starting shipping assembled machines back to Sony.

    According to the reports, the components for 200,000 units were shipped to Asustek in June, and as of this month they've all been sent back to Sony. By September or October, the company will reportedly have a million PlayStation 3s done, and Sony is also preparing to bring online production at Foxconn, the Taiwanese manufacturer recently in the news because of alleged sweatshop-like conditions at its iPod factory. This all sounds much more encouraging, but the veracity of the reports is in question. Asustek has reportedly warned that it'll bring legal action against any media outlets that mess with its client relationships.
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  3. Creative Silence

    Creative Silence CreativeSilence, Inc.

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    Any other company would take some of this avalanche of negative attention to heart, but Sony has been carrying on as usual, spouting ridiculous nonsense of the kind that has had controversy-seeking bloggers grinning. Winning three hardware generations back-to-back-back has escaped past generation winners, and the way it's going now, Sony won't be doing it either. DFC Intelligence's David Cole wrote two articles this month that paint a bleak future for Sony - one where the PlayStation 3 coming in last is a distinct possibility.

    Cole fingers not just the price of the PlayStation 3 but also Sony's attitude as potential causes for downfall. A lot of people have said lately Sony has been acting arrogantly (including longtime game designer Jeff Minter), but it's certainly not something the company is going to cop to just yet. Phil Harrison bluntly shot down that talk recently:

    "There's always going to be a risk when you are market leader for ten years that we start to lose perspective," Harrison told game blog Joystiq. "We have to make sure that we don't lose perspective. But I don't think we're arrogant, I think we have to recognize that we're in a highly competitive industry and that anything that we say will be eternally editorialized by professionals and consumers alike."

    And there's a good reason for that. The PlayStation 3 is one of the most hyped products around, and there are still gaping information holes, such as the PlayStation network platform. Sony has said that it will offer basic network functionality for free, and representatives confirmed to me that there won't be any added charges if you want to play Sony games online. But what about the third parties? When are we going to have a complete view of this creature Sony is rearing?
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  4. Creative Silence

    Creative Silence CreativeSilence, Inc.

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    SomeBody put your lighters up....
    The skies are looking very unfriendly out there.

    Sony...pre-flopped...
    (I'm not putting a dime on that shit until they lower the price range)
    Blue-Ray drive ain't even on PC yet...so that shit is a waste of time and space...holla!
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  5. SoulBoy

    SoulBoy Bitch wheres my Grammy

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    Damn not another Sony hate thread...
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  6. Mr. sickVisionz

    Mr. sickVisionz The Gentleman's Producer

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    Blu-Ray needs to really beat out HD-DVDs in quality and be at least equal in price for PS3 to really catch on. Sure, some people were paying like $800 for a PS2 on eBay when it launched, but those people MIGHT have pushed the system to like 200K units sold.
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  7. Creative Silence

    Creative Silence CreativeSilence, Inc.

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    I'm put it like this...
    A PS3 with 2games at christmas time is equivalent to a xbox360, 4 controllers, a table of FOOD and drink, a bag of weed...some ladies and a damn PARTY.
    What would you choose?

    I'ma wait a year and half before I cop, not because of the price, but because of what I'm getting...(thumbs down)
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  8. BPINCdef

    BPINCdef Renaissance Man

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    Blu-Ray will undoubtedly beat HD-DVD in quality, plus the first player is already out and DVDs are offered for Blu-Ray now and to simplify it....Blu-Ray is offered about 23 gigs on a single layer CD, and HD is about 15.....so yea the difference will be noticeabe, yet Blu-Ray cost a lot more because of the technical process of making it possible to fit that much data on the CD
    that plus whenever Sony tries to bring a new media to the table, it always fails in one way or another wether it be marketing, or consumers caring or buying, or shit like that

    hell, i havent copped an X Box 360....i dont know if ill ever own a PS3 lol
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  9. SoulBoy

    SoulBoy Bitch wheres my Grammy

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    Yep..but another reason its so expensive is because its new. And manufacturing new parts from scratch is expensive and when they start sellin product they recoup that money they lost. I'm sure thats obvious but thats how they can lower the price later on. But i feel like you man...i don't know if i'll get either one lol. Can't say i'll never get one when the price it right though.
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  10. R-Tistic

    R-Tistic Your favorite DJ

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    I never try to get these systems when they first come out...unless I plan to do it like Jordan's, and put it straight on EBay.

    I wouldn't spend more than $300 on a system. Especially since I only play Madden and NBA Live. But I think these situations are bad for kids...they end up so hyped over this shit, and they don't realize how expensive these things cost.

    And from seein how many defects that the PS2 had and still has...I guarantee there will be some problems with this, because they will have to rush it in some ways, and they can't time test it to see what eventual problems may happen.
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  11. nwo504

    nwo504 Rawtunez

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    still can't wait on ps3. 360 is kinda shitty right now.
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  12. Medicinal

    Medicinal nmljby

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    ....and a rent payment....lol
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  13. urban_tactics

    urban_tactics aka johnny cockram

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    i paid 340 for the ps2

    the price is gonna come down

    never saw the point of coppin a system when it first drops

    i wanna wait until theres a healthy amount of titles out first

    once it gets in the 400s i'll cop
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  14. _REAPAH_

    _REAPAH_ Mello Dee

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    there aint even 2 million niggas with high def tvs that play videogames...
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  15. Mr. sickVisionz

    Mr. sickVisionz The Gentleman's Producer

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    I'm not sure if it'll beat it in quality anytime soon. The highest resolution TVs are using right now is only like 1080P... and thats super high end. The average one is lucky to natively support 1080i and most likely stops and 720p. For the storage space to affect anything, you gotta have these factors coming into play:

    1) 3 hours of 1080p video is close (within 3 gigs) to maxing out the file size that a HD-DVD can hold. With MPEG-4 being used, this really shouldn't be the case though. If thats the case, Blu-Ray may win, but thats only if...

    2) TVs begin supporting resolutions higher than 1080p... which is like the current max that few TVs even support natively. Theres needs to be massively bigger files (which higher resolutions will result in) that simply can't fit on a HD-DVD in order for Blu-Ray to win because of its data storage ability.

    I think it'll win on the computer end simply because people like having the biggest disks. But as far as the video market, i'm not sure. Betamax actually offered way higher picture quality than VHS, but it got beat. CDi offered better video and higher quality audio... but it lost out to VHS because of the price. Same thing with Laserdisc. Look @ your CD burning software, it supports all types of failed ideas like VCDs and SVCDs and what not.

    HD-DVD is already out too. Theres alot of films and a variety of companies making players. There are a decent amount of Blu-Ray films, but currently only one player... and its not even by Sony. Sony is totally banking on the PS3 to move Blu-Ray, which in turn will move the PS3 by their logic. But right now HD-DVD is catching steam. The quality of both formats are identical (1080p or 720p) and one costs less than the other in players and movies. Not to mention that the 360 is getting its HD-DVD drive this winter. If they can bring it to market for less than $199, it'll do well. Plus i've read that Microsoft plans on bundling like 1 or two games with all X-Box packages to try and combat the PS3. If this christmas you could get an X-Box 360 w/2 Games and HD-DVD for $500 or less... thats the move I think alota people are gonna rock with.
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  16. BPINCdef

    BPINCdef Renaissance Man

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    damn...well all right then, thanks for that, i actucally didnt factor in how useless some of that extra space is, or that other medias with larger storage had failed in the past
    ...rep'd
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  17. Creative Silence

    Creative Silence CreativeSilence, Inc.

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    Son, 15 gigs isn't enough?
    What do you need with 23gigs? What else could you possibly add...???

    I seriously think the PS3 is on it's way to FLOP...PS2 didn't come down in price for a while...and sony WILL get its money...they ain't dropping noprice for a minute.

    PS2 SHOULD be like 50 bucks right now, but what's it selling for...? How LONG did it take for PS2 to drop price?

    I guess if your a game console "Connoisseur", PS3 would be a nice collection item to go into your attic, but I doubt it'll be doing anything 3 years from now.
    Game developers even said they were having a hard time developing shit for it because of the processor.

    (shrugs) It'll probably look great in a museum...
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  18. Mr. sickVisionz

    Mr. sickVisionz The Gentleman's Producer

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    On the gaming end, i'm not sure how much more games will benefit. With CDs, yeah you started see multi disc games and it was becoming clear that one disc isn't anywhere near enough to hold enough for certain titles. However, I haven't seen any multi-dvd games. One single layer DVD is the space of like about (4700MB/750MB) CDs. Dual layer ones are twice that. I just dont think games are really gonna benefit. The only shits that will benefit are games with a MASSIVE amount of CGI video. Those used to be RPGs, but even today graphics are to a point where most RPGs are using cutscenes rendered by the game engine as opposed to total CGI... and I really feel that trend will continue as in game graphics get better an better.

    Game nowadays have less time to be developed. I doubt they're gonna be able to make 50 gigs of actually gameplay data in like half the time it takes them to make games that only take up like 2-4 gigs (pop your X-Box and PS2 titles into a computer and you can see how much space is being used... its not as much as you may think). With the rise of broadband internet and shit like X-Box Live, PS3s online thing, and the Wii's online shit, we're gonna start seeing alot more games coming as download and chunks. I think that eventually you could have a game being 50 gigs, but thats only because of downloadable content (ie new levels, stages, maps, campains, etc) thats created long after the original development cycle has ended. Its been a PC mainstay and i think its about to become a regular thing.

    LOL, plus sony keeps getting hit with lawsuits. Microsoft settled that one from the guys that made up vibrating controllers for some amount of money. Sony took the shit to court and got hit with like a $90 million guilty verdict. Now some other company is suing them and I doubt they're planning to settle out of oourt on this one either.

    And then its games. They both will get EA (Madden, Live, etc). Rockstar (GTA) is gonna support both systems equally with identical launch dates for games... thats basically everything you need in the US. PS2 got more japanese RPGs, but Microsoft is changing that this time... plus Knights of the Old Republic won game of the year. RPGs haven't gotten that shit since like Final Fantasy 7 back when I was a freshman in high school (now in my 4th year of college). So what we lacked in jap-RPGs we more than made up for in not just quality usa-RPGs, but just quality RPGs in general.

    I predict this:

    Everywhere but Japan (which is major cuz like 30 million of those PS2s sold came from that one country), Microsoft will be #1 with Nintendo being #2. In Japan, Nintendo will be #1 and MS/Sony will be together as the horriblly selling loser.
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  19. Creative Silence

    Creative Silence CreativeSilence, Inc.

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    Japan is brainwashed anyways. They need to get off that narrow minded shit.
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  20. SoulBoy

    SoulBoy Bitch wheres my Grammy

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    Man i think ya'll forgot that Hd-dvd doesn't come standard with the 360. Its a add on lol. And like ya'll said add ons don't sell.

    Plus HD content takes up alot more disc space than regular content. So when you wanna have a game runnin at a higher resolution you got increase the amount of data it takes up...so more space equals higher resolution games and movies. I favor Sony obviously but i don't hate like some people lol. *cough* creative silence*Cough*
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