I think keeping the fights at 3 rounds is good for the business, too. Less rounds means more fights, more variety and more fighter exposure. I don't want to watch a card with three dull decisions and nothing else. Look at that 'Strikeforce: Nashville' event - Big names mean more interest in a fight that wouldn't otherwise warrant it - And that event was a real stinker, even with its star power. I think part of MMA's appeal is that you don't get a chance to get bored enough to tune out - After 15 minutes, something else comes along. 25 could alienate the casual fanbase and limit the sport's popularity. A longer fight won't defeat lay and pray - It might even encourage it. What better way to rest than spending a round lying on top of your opponent? Then he gets worn down more and is even less of a threat. It works against strikers more than boring wrestlers. And I agree with making title matches longer than regular ones - It creates the image of the title picture truly being the upper echelon, instead of just competing for an accessory.